College Basketball's NIL Era Is Creating a Pay-to-Win Problem Nobody Wants to Admit
NIL deals were supposed to give college athletes their fair share — and that goal was worth fighting for. But in college basketball, the money is flowing in ways that are quietly dismantling competitive balance, inflating unproven recruits, and turning programs into bidding wars. The sport has a problem, and it's time to say it out loud.
Jul 20, 2026